Lithuania’s largest retail event, the ‘Jamam’ discount weekend, is set to return this spring. From May 15th to May 17th, the Akropolis shopping and entertainment centres will host three days of significant price cuts, offering shoppers a chance to secure deals across hundreds of brands. This biannual tradition, which takes place every May and November, remains a focal point for consumers looking to maximize their purchasing power on everything from high-street fashion to home essentials.
Essential Event Details and Locations
The upcoming Jamam event will take place simultaneously across the four major Akropolis locations in Lithuania: Vilnius, Kaunas, Klaipėda, and Šiauliai. The campaign is designed as a high-volume retail marathon, with participating stores offering discounts of up to 50% on a wide variety of goods and services.
Key Dates: May 15, 16, and 17.
Participating Cities: Vilnius, Kaunas, Klaipėda, and Šiauliai.
Primary Offer: Up to 50% off in hundreds of retail outlets.
According to Paulius Pocius, Head of Marketing and Communication at Akropolis Group, the event is structured to provide value for the entire family. Beyond the price reductions, the malls plan to distribute tens of thousands of promotional gifts to visitors throughout the weekend, enhancing the overall shopping experience.
Top Discount Categories and Store Highlights
While the 50% discount threshold applies to a broad spectrum of retailers, certain categories and specific anchor tenants offer particularly structured deals that shoppers should be aware of before arriving.
- Fashion and Beauty: Major international and local brands in footwear, apparel, and cosmetics will be participating, with many seasonal collections seeing their first major price drops of the year.
- Maxima Supermarkets: Located within the Akropolis centres, Maxima will offer a specific ‘Jamam’ deal. Shoppers using the ‘AČIŪ’ loyalty card can receive a 50% discount on all non-food items when purchasing two or more units of the same or different products.
- Home and Garden (Ermitažas): In the Vilnius Akropolis, the Ermitažas DIY store will host a specialized plant fair. This includes over 1,000 new species of indoor and outdoor plants. Additionally, discounts of up to 50% will be applied to outdoor furniture, flooring, tiles, and various greenery.
- Electronics and Household Goods: Significant reductions are expected in the tech sectors, making it a strategic time for upgrading home appliances or personal gadgets.
Maximizing Your Visit and Free Incentives
To manage the high volume of visitors, the shopping centres have organized a large-scale giveaway program. More than 60,000 gifts are scheduled to be distributed in the mall corridors over the three-day period. These include food products and snacks from well-known brands such as Milka, Kinder Cards, Red Bull, and Estrella.
For those planning to attend, it is recommended to arrive early, particularly at the Vilnius and Kaunas locations, as these typically see the highest footfall. Since the ‘Jamam’ tradition began in 2009, it has become the most anticipated retail event in the country, only pausing briefly during the pandemic. For international visitors or expats currently in Lithuania, this weekend represents the most cost-effective window for bulk shopping or high-value acquisitions before the summer season begins.
Source: BNS
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