Love the 90’s Festival hits Sunderland on 22 August
Love the 90’s Festival is taking over Keel Square in Sunderland on Saturday, 22 August 2026. The festival runs from 1pm until 10.30pm and is aimed at a general audience looking for a day of 1990s nostalgia.
The event brief lists the price as free, but the Sunderland BID event page also marks both “Entry Fee” and “Booking Required” as “Yes”. Anyone planning to attend should therefore check the ticket terms before setting out rather than assuming entry is available without a reservation.
A 1990s festival stretching into the evening
The event is scheduled to occupy Keel Square for nine and a half hours, taking the programme from early afternoon into Saturday evening. Its central promise is a full day built around nostalgia for the decade, following what the organiser describes as multiple sell-out Love The 90s shows elsewhere in the UK.

No performer names, stage times or detailed programme have been included in the supplied listing. That means the confirmed draw at this stage is the festival’s 1990s theme and its city-centre setting, rather than a published line-up of individual artists or acts.
Keel Square hosts the Sunderland date
Keel Square is the confirmed venue, with the listing giving the location simply as Keel Square, Sunderland. The festival is one of several events listed there during late August, including Girlypop Fest on 23 August, The Bootleg Beatles on 28 August, Groovebox Fest on 29 August and Road to Nashville on 30 August.

That sequence places Love the 90’s Festival at the beginning of a busy run of separately listed music events in the square. Each has its own date and entry arrangements, so details shown for the surrounding programme should not be assumed to apply to the 22 August festival.
What visitors can confirm before attending
The firm details are the date, venue and operating hours: Saturday, 22 August at Keel Square, with gates or programming listed from 1pm to 10.30pm. Sunderland BID identifies the event as a festival and directs readers to obtain tickets.

The source does not provide transport guidance, accessibility information, food and stall details, age restrictions or a named performer list. Those omissions are best treated as details still to be checked, especially by visitors who need specific access arrangements or want to plan their arrival around individual acts.
Ticket terms need a final check
Prospective visitors should use the Sunderland BID event listing to confirm whether a paid ticket, free advance booking or another form of reservation applies. The page’s simultaneous references to free entry, an entry fee and required booking do not establish one unambiguous admission arrangement.
The confirmed timetable remains 1pm to 10.30pm at Keel Square on 22 August 2026, with advance booking marked as required on the source listing.
Source: Sunderland BID Events
Context & actions About this article
Source check Source trail
The preview uses the date, hours, venue and admission wording published in the Sunderland BID event listing and flags its conflicting price information.
- Confirmed the event date as 22 August 2026.
- Confirmed Keel Square in Sunderland as the venue.
- Confirmed the listed opening hours as 1pm to 10.30pm.
- Retained the source's conflicting free, entry-fee and booking-required signals rather than...
- Source
- Sunderland BID Events
- Scope
- Sunderland
- Updated
- 2026-08-22 09:38
Source check
Report a trust issue
Send a clear signal to community moderation if the source, facts or context need review.

Comments