The flexible transport network in West Cheshire is entering a new phase of growth. The ‘itravel’ on demand bus service set to continue and expand across rural west Cheshire following the appointment of a new operator and the securing of long-term funding.
Originally launched in 2023 as a pilot project, the service provides pre-bookable transport in areas where traditional fixed-route buses are not commercially viable. The local authority has confirmed a new two-year contract starting July 31, 2026, ensuring the service remains a fixture for rural residents.
Expansion to 13 new rural communities
The next stage of the rollout involves increasing the service’s reach. With three dedicated vehicles available, the network will extend beyond its current Frodsham and Helsby roots. The expansion aims to provide a lifeline for residents in isolated pockets of the borough who require access to medical facilities, rail links, and local businesses.
Potential new service areas include:
* Barrow and Dunham-on-the-Hill
* Mickle Trafford, Picton, and Stoak
* Acton Bridge, Marton, and Whitegate
* Foxtwist Green, Kelsall, and Willington
* Mere Bank and Little Leigh
Diamond Bus takes over operations from July
Following a competitive tender process, Diamond Bus (part of the Rotala Group) will take over the contract from Stagecoach. While the operator is changing, existing users do not need to re-register their accounts. The booking system, powered by Padam, will remain the primary interface for passengers, though a new call centre number will be introduced at the end of July.
| Service Detail | Information |
|---|---|
| New Operator | Diamond Bus (Rotala Group) |
| Contract Commencement | July 31, 2026 |
| Operational Days | Monday to Friday |
| Fleet Capacity | 3 vehicles |
| Primary Funding Source | Bus Services Fund |
| Booking Methods | itravel app, online, or telephone |
Funding secured through national and regional grants
Maintaining the service requires continuous public investment as demand-responsive transport is rarely self-sustaining. The continuation is supported by the Bus Service Improvement Plan (BSIP) and the new Mayoral Transport Fund for Cheshire and Warrington. This financial backing allows for the transition from the initial Department for Transport’s Rural Mobility Fund to the permanent Bus Services Fund.
Councillor Karen Shore, Cabinet Member for Transport and Highways, noted that the service has become essential for those without access to traditional transport. “itravel has shown just how important flexible, on demand transport can be for our rural communities. For many residents, it has provided a vital lifeline – helping people get to work, education, medical appointments and social activities where traditional bus services simply aren’t available.”
The local authority will review the possibility of introducing Saturday services in the future, depending on passenger uptake and income generation from the expanded routes.
To book the itravel service, residents can use the dedicated app or contact the service at 0330 6781545.
Frequently Asked Questions
What exactly is the itravel on-demand bus service in West Cheshire?
The itravel service is a ‘Digital Demand Responsive Transport’ system designed for rural areas where traditional bus routes aren’t viable. Unlike a standard bus with a fixed timetable, it operates more like a shared taxi: you book a seat in advance, and the bus picks you up at a convenient location to take you to key hubs like rail stations, medical centers, or local shops within the designated zone.
How do I book a trip on the itravel service and what are the operating hours?
You can book your journey via the itravel app (powered by Padam), through the official website, or by calling the dedicated booking line. The service operates Monday to Friday. From July 31, 2026, a new call center number will be introduced, but existing app users can continue using their current login details without needing to re-register.
Which specific rural Cheshire villages are being added to the expanded network?
The expansion brings 13 new communities into the network, grouped into these zones:
- Central North: Mickle Trafford, Picton, and Stoak.
- North East: Acton Bridge, Marton, Whitegate, and Little Leigh.
- East: Kelsall, Willington, and Foxtwist Green.
- Central: Barrow, Dunham-on-the-Hill, and Mere Bank.
These areas join the existing service footprint in Frodsham and Helsby, providing a vital link to local infrastructure.
What changes for passengers when Diamond Bus takes over on July 31, 2026?
The transition to Diamond Bus (Rotala Group) is designed to be seamless. While the physical buses and drivers will change, your account history and booking app remain the same. The primary difference will be the fleet management and a new telephone contact number. This change is part of a new two-year contract, ensuring the service is financially secured until at least mid-2028.
Where can I find the most up-to-date information on fares and service updates?
For the latest fare structures, specific pickup points, and the new contact number launching in late July, residents should visit the Cheshire West and Chester Council website or check the ‘News’ section within the itravel app. The service is funded by the Bus Services Fund, and any seasonal changes or fleet updates will be broadcast through these official channels.
Source: Cheshire West and Chester Council
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