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Free Norwich City of Stories Summer Trail ends 31 August

A Paddington Bear statue wearing a blue coat and red hat holds a sandwich.

Families can explore Norwich’s literary history through a free citywide treasure hunt from 18 July to 31 August 2026. Designed for families, the Norwich City of Stories Summer Trail begins at 12:00 am on 18 July and ends at 11:59 pm on 31 August, with clues and activities at participating shops, landmarks and venues across the city.

Visit Norwich’s event listing describes the trail as part of the National Year of Reading celebrations. There is no participation charge. Families can collect a printed trail map from any participating venue or download a digital version from the organiser’s website.

Follow the storybooks to crack the code

The central challenge is to find storybooks displayed in shop windows around Norwich. Each stop contributes to a code which participants can solve and submit for a chance to win exclusive prizes.

Because the trail is spread across various city locations, families can approach it as a citywide search rather than an activity at one fixed venue. The route draws attention to Norwich’s literary legacy and stories from its past, with local landmarks, shops and independent eateries among the places visitors may encounter while following it.

Free Norwich City of Stories Summer Trail ends 31 August

The supplied event information does not give a fixed route, estimated completion time, transport guidance or accessibility details. Anyone who needs those details should check the map and the Visit Norwich event page before setting out.

Book-themed activities during the summer holidays

Participating venues will host special book-themed activities during the trail and the wider school holiday period. The programme also points visitors towards the stories of 20 significant figures from Norwich’s history.

Norwich Summer Sessions will take place every Sunday in August while the trail is running, giving families another confirmed activity to look out for during an August visit. The City of Stories Summer Trail is being delivered in partnership with Norwich Cathedral.

Free Norwich City of Stories Summer Trail ends 31 August

How to submit the code and enter the competition

Participants do not need to return a completed map to the venue where they collected it. Once the code has been solved, an entry can be submitted through the online competition form linked by Visit Norwich.

Paper entries can instead be placed in the postbox inside the John Lewis toy department or at the Hostry entrance at Norwich Cathedral. Visit Norwich also lists email as a submission option.

Competition entries must be received by 4 September 2026, four days after the trail closes. Families using a printed map should check its full entry instructions, while those using the digital version can follow the links provided on the Visit Norwich event listing.

Source: Visit Norwich Events

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